An infographic represents information visually with the intention of presenting complex information in a way that the person will easily and clearly understand it. Any image that that expresses information is considered as infographic. The internet is overflowing with information and there are people who have short attention spans. Thus, infographics are used in condensing huge amount of information compiled in an easy-to-understand format.
Effective infographic will educate the audience and eventually encourage them to engage in your website. This visual representation is beneficial in doing SEO campaign. The good thing about creating effective infographics is that it can be shared to others that can also help in building link portfolio. High quality infographics remain to be a vital weapon that can be used in attracting more traffic at the same time making your site SEO-compliant.
How Do Infographics Work?
Search engine optimization prefers text over images. It is because search engines can easily crawl text in determining its value and relevance. However, in every rule there is an exemption, hence infograhics is an exception. Here are several ways how visual representation can help in SEO and driving traffic to your site.
1) More internet users respond better and quicker to visual information as compared to text. Likewise, infographics can be shared to other marketers and you can ensure that it will reaches to your target audience. You will also have stable linkable asset and once the infographics is shared it can be reposted and you can obtain more links to your site.
2) Infographics can be converted into investigative piece or press release. Applying that knowledge in inbound marketing will create additional opportunities. Thus, there will be great chance to drive more traffic to your site.
3) Infographics help in building brand awareness. You can include your website and company logo on your infographic as it can help in building brand reputation.
4) A well-designed infographics enhance the subject authority. This shows that you are knowledgeable and an expert in your chosen subject. This way, it can help in building your credibility not only among websites but also in search engines. The credibility has positive impact to your rankings.
Indeed, infographics represents thousands of words that are important in boosting traffic to your site. The human brain can hardly process large information and numbers. Through infographics such issue is not anymore a big deal. It is because important data, charts and table are condensed in a single canvass. In making visual information it does not need to be expensive. However, if you want it to be more effective, the best thing to do is to engage a professional design agency.
Infographics are valuable for marketing and PR that is why it is an inexpensive way of driving traffic. With all the measurable results that visual information has to offer a marketer can expect obtaining good returns on investments. Therefore, if you want to maximize the benefits of infographics to your business, the best thing to do is to share it in social media and to the right people.